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The Influence of Green Products on Purchase Decision Behavior in Generation Y and Z with Green Knowledge as an Intervening Variable

DOI : 10.21776/ub.jam.2024.022.01.12
Syifa Milenia Murniati , Arry Widodo
150-160
Abstract : 950
PDF : 78

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

DOI : 10.21776/ub.jam.2021.019.03.07
Asyhari Asyhari , Sitty Yuwalliatin
535 – 546
Abstract : 6307
PDF : 154

Innovation and Firm Competitiveness as Intervening Variables in Improving Financial Performance of MSMEs

DOI : 10.21776/ub.jam.2024.022.02.16
Yuli Soesetio , Budi Eko Soetjipto , Puji Handayati , Agung Winarno , Dyah Arini Rudiningtyas , Moh. Cholid Mawardi , Tasnim Nikmatullah Realita
524–546
Abstract : 491
PDF : 18

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

DOI : 10.21776/ub.jam.2023.021.04.20
Andika Andika , Nadia Nadia , Mohamad Najmudin , Ale Bemby Hasibuan
1134-1152
Abstract : 1655
PDF : 62

GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY

DOI : 10.21776/ub.jam.2023.021.04.14
Ferry Firdaus
1045-1060
Abstract : 1673
PDF : 87

DETERMINANT FACTORS OF PURCHASE INTENTION ON GREEN PRODUCT

DOI : 10.18202/jam23026332.15.1.07
Ida Aryati Diyah , Tony Wijaya
pp. 54-62
Abstract : 5239
PDF : 22

LEAN AND GREEN SUPPLY CHAIN MANAGEMENT IN IMPROVING OPERATIONAL PERFORMANCE IN SUGAR INDUSTRY

DOI : 10.21776/ub.jam.2021.019.01.18
Prasis Nursyam Suhardini , Sudjatno Sudjatno , Djumilah Hadiwidjojo
198 – 206
Abstract : 1852
PDF : 23
1 - 7 of 7 items