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GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY

DOI : 10.21776/ub.jam.2023.021.04.14
Ferry Firdaus
1045-1060
Abstract : 1673
PDF : 87

The Influence of Green Products on Purchase Decision Behavior in Generation Y and Z with Green Knowledge as an Intervening Variable

DOI : 10.21776/ub.jam.2024.022.01.12
Syifa Milenia Murniati , Arry Widodo
150-160
Abstract : 950
PDF : 78

ENTREPRENEURIAL ORIENTATION, NETWORK RESOURCES, FIRM PERFORMANCE IN INDONESIAN ENTREPRENEURS' ASSOCIATION: THE MODERATOR EFFECT OF ENVIRONMENTAL DYNAMIC, SOCIAL AND BUSINESS NETWORK

DOI : 10.21776/ub.jam.2023.021.04.08
Erlina Pipit Indriyani , Yetty Dwi Lestari , Fendy Suhariadi
956-976
Abstract : 486
PDF : 6

GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR

DOI : 10.21776/ub.jam.2023.021.03.11
Prasetyo Hadi , Ahmad Johan
704 - 717
Abstract : 702
PDF : 23

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

DOI : 10.21776/ub.jam.2023.021.04.20
Andika Andika , Nadia Nadia , Mohamad Najmudin , Ale Bemby Hasibuan
1134-1152
Abstract : 1655
PDF : 62

CAN MYTHS, RITUALS, AND MAGIC INCREASE SELF-EFFICACY AND CONSUM-ER BEHAVIOR FOR INCREASING A HEALTHY LIFESTYLE?

DOI : 10.21776/ub.jam.2023.021.1.16
Sahnaz Ubud , Vina Valencia Santoso
216-227
Abstract : 317
PDF : 8
1 - 6 of 6 items