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Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying

DOI : 10.21776/ub.jam.2024.022.02.11
Rivaldi Arissaputra , Mokh Adib Sultan , Ratih Hurriyati , Vanessa Gaffar , Maisa Azizah Asmara , Sarah Sentika
444-458
Abstract : 840
PDF : 133

Improving the E-Commerce Ecosystem to Support Online Sales for SMEs: A Case in the Leather Bag and Shoes Industry

DOI : 10.21776/ub.jam.2024.022.04.09
Alifah Dian Rahmania , Eko Liquiddanu , Muh. Hisjam
1053-1063
Abstract : 453
PDF : 106

Uncovering the Power of Consumer Involvement: How Perceived Quality Drives E-Commerce Behavior?

DOI : 10.21776/ub.jam.2024.022.03.14
Asyhari Asyhari , Sri Hindah Pudjihastuti , Vina Alfionita , Azmahani Yaacob Othman
816-838
Abstract : 407
PDF : 53

THE INTENTION TO USE E-COMMERCE TO PURCHASE GREEN COSMETICS WITH A MODIFIED UTAUT2 APPROACH

DOI : 10.21776/ub.jam.2021.019.03.13
Yuliana Kartikasari , Sunaryo Sunaryo , Agung Yuniarinto
605-615
Abstract : 2777
PDF : 104

E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION: ANALYZING THE IMPACT ON E-COMMERCE PLATFORM

DOI : 10.21776/ub.jam.2021.019.04.11
Putu Puspita Sari Sastradi Putri , Cut Irna Setiawati
825-837
Abstract : 1747
PDF : 107

THE EFFECT OF ELECTRONIC WORD-OF-MOUTH, PRODUCT FEATURES, AND LIFESTYLE ON BRANDSWITCHING AMONG MILLENNIAL CONSUMERS IN E-COMMERCE INDUSTRY

DOI : 10.21776/ub.jam.2020.018.04.18
Dian Ari Nugroho
808-813
Abstract : 800
PDF : 18

THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE

DOI : 10.21776/ub.jam.2022.020.01.15
Lutfi Nurcholis , Chrisna Suhendi , Luci Delayani Utami
146-160
Abstract : 649
PDF : 10

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

DOI : 10.21776/ub.jam.2024.022.02.08
Leonard Junio Wibisono , Gladys Greselda Gosal , Teofilus Teofilus , Junko Alessandro Effendy , Sabar Sabar , Muhammad Azizurrohman
397-413
Abstract : 682
PDF : 182

Unleashing Competitive Edge: The Role of Entrepreneurial Marketing and E-Commerce in Fashion SMEs with Religiosity as a Key Moderator

DOI : 10.21776/ub.jam.2025.023.1.05
IA Cynthia Saisaria Mandasari , I Made Wardana , Ni Wayan Ekawati , Putu Yudi Setiawan
75-92
Abstract : 180
PDF : 51

Eksistensi Hukum Dalam Pemanfaatan Teknologi Transaksi E-Commerce

Weny Almoravid Dungga
380-386
Abstract : 347
PDF : 5
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