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ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION

DOI : 10.21776/ub.jam.2023.021.02.03
Husin Husin , Adya Hermawati , Yuli Purbaningsih , Susriyanti Susriyanti , Sylvia Fettry , Shujahat Ali
308 - 318
Abstract : 1236
PDF : 59

DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE?

DOI : 10.21776/ub.jam.2022.020.04.07
Syahmardi Yacob , Johannes Johannes , Edward Edward
833-847
Abstract : 561
PDF : 17

THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

DOI : 10.21776/ub.jam.2018.016.03.10
Erik Wahyu Indarto , Imam Suroso , Sudaryanto Sudaryanto , Nurul Qomariah
pp. 457 – 466
Abstract : 10019
PDF : 197

IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY

DOI : 10.21776/ub.jam.2020.018.04.04
Dimas Hendrawan , Rila Anggraeni
645 - 655
Abstract : 2063
PDF : 49

EXAMINING THE EFFECT OF SERVICE VALUE AND REPUTATION ON CUSTOMER LOYALTY WITH TRUST AND ELECTRONIC WORD OF MOUTH AS MEDIATION

DOI : 10.21776/ub.jam.2022.020.03.05
Burhanudin Burhanudin
514 – 527
Abstract : 912
PDF : 30

TRUST, SATISFACTION, AND LOYALTY OF ISLAMIC BANK CUSTOMERS: ROLE OF RELIGIOSITY

DOI : 10.21776/ub.jam.2023.021.02.17
Evelyn Wijaya , Achmad Tavip Junaedi , Luciana Fransisca , Stefani Chandra , Suyono Suyono
490 - 501
Abstract : 609
PDF : 28

UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM

DOI : 10.21776/ub.jam.2023.021.02.19
Yudi Sutarso , Larasati Ayu Sekarsari , Aniek Maschudah Ilfitiah , Laila Saleh Martha
516 - 533
Abstract : 388
PDF : 24

THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION

DOI : 10.21776/ub.jam.2021.019.01.20
Runita Kartika Sari Girsang , Sumiati Sumiati , Achmad Helmy Djawahir
217 – 228
Abstract : 1905
PDF : 29

CUSTOMER PARTICIPATION AND QUALITY OF SERVICE IN IMPROVING LOYALTY VISITORS IN TOURISM PARK

DOI : 10.21776/ub.jam.2017.015.03.10
SAHNAZ UBUD
pp. 454 – 462
Abstract : 1268
PDF : 1

A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE

DOI : 10.21776/ub.jam.2022.020.01.18
Evelyn Hendriana , Siti Anjani , Alexander Dennison , Zhafira Nur Subhan
181-195
Abstract : 735
PDF : 16
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