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The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

DOI : 10.21776/ub.jam.2024.022.01.04
Yoseva Maria Pujirahayu Sumaji , Thomas Stefanus Kaihatu , Verrell Sutanto , Fabio Ricardo Toreh , Dewi Mustikasari Immanuel , Muhammad Azizurrohman
46-61
Abstract : 824
PDF : 102

Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk di Indonesia (Penelitian Online)

. Darmansyah , Muhartini Salim , Syamsul Bachri
pp. 230-238
Abstract : 13262
PDF : 245

BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR'S ROLE

DOI : 10.21776/ub.jam.2021.019.01.19
Angga Febrian , Muhtad Fadly
207-216
Abstract : 9597
PDF : 367

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

DOI : 10.21776/ub.jam.2024.022.02.08
Leonard Junio Wibisono , Gladys Greselda Gosal , Teofilus Teofilus , Junko Alessandro Effendy , Sabar Sabar , Muhammad Azizurrohman
397-413
Abstract : 682
PDF : 182
1 - 4 of 4 items