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MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS

DOI : 10.21776/ub.jam.2020.018.04.20
Astrid Puspaningrum
825 - 833
Abstract : 2505
PDF : 24

The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

DOI : 10.21776/ub.jam.2024.022.01.07
Andreas Raditya , Eric Harianto , Faiza Husnayeni Nahar
83-96
Abstract : 1027
PDF : 82

Hubungan Antara Brand Awareness, Brand Reputation, dan Brand Trust pada Restoran Lokal Berbasis Rantai di Kota Malang

DOI : 10.18202/jam23026332.14.3.05
Dimas Hendrawan , Dian Ari Nugroho
pp. 442-453
Abstract : 2107
PDF : 5

BRAND AWARENESS INFLUENCES BEHAVIOR TEJA MEMBERS MEMBER CLUB (TMC) ON THE SELECTION OF MEDICAL SERVICES IN HOSPITALS

DOI : 10.18202/jam23026332.15.1.08
Fahmy Rezkiah , Tita Hariyanti , Harun Al Rasyid
pp. 63-67
Abstract : 650
PDF : 1

Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Ekuitas Merek pada Pelanggan Hypermarket di Kota Malang

DOI : 10.18202/jam23026332.14.2.19
Putri Wahyu Ermawati , Achmad Sudiro , Nur Khusniyah
pp. 373-386
Abstract : 2651
PDF : 9

Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia

DOI : 10.18202/jam23026332.14.3.08
Nuraidya Fajariah , Armanu Thoyib , Fatchur Rahman
pp. 471-480
Abstract : 11494
PDF : 49

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

DOI : 10.21776/ub.jam.2021.019.03.07
Asyhari Asyhari , Sitty Yuwalliatin
535 – 546
Abstract : 6307
PDF : 154

DETERMINAN BRAND LOYALTY

DOI : 10.21776/ub.jam.2018.016.02.20
Astrid Puspaningrum
pp. 370 – 376
Abstract : 776
PDF : 3

CONTENT QUALITY, RELIGIOUS CONSCIOUSNESS, AND BRAND AWARENESS: THE EMPIRICAL EVIDENCE ON ISLAMIC SHARIA PRODUCT

DOI : 10.21776/ub.jam.2021.019.03.10
Bayu Sindhu Raharja
572 – 584
Abstract : 1210
PDF : 7

Pengaruh Brand Awareness, Perceived Quality Dan Brand Image Terhadap Brand Satisfaction Dan Brand Loyalty Pada Jasa Biro Perjalanan Antar Kota Di Kota Malang

Rendra Adi Pramono
pp. 354-364
Abstract : 3824
PDF : 14

The Influence of Social Media in Brand Awareness, Word of Mouth, Intention and Donation Decisionat Rumah Zakat

DOI : 10.18202/jam23026332.14.4.02
Dedi Mulyono , Muhammad Syamsun , Mukhamad Najib
pp. 619-628
Abstract : 1739
PDF : 15

Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya)

Edi Purwanto , Djumilah Hadiwidjojo , Kusuma Ratnawati
pp. 186-196
Abstract : 1155
PDF : 3

THE FACTOR OF AWARENESS AND PURCHASING DECISION OF ICE CREAM BASED ON HALAL LABEL

DOI : 10.21776/ub.jam.2022.020.04.20
Muhammad Ziauddin Ulya , Fatchur Rohman , Sunaryo Sunaryo
1001-1013
Abstract : 652
PDF : 15

THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE

DOI : 10.21776/ub.jam.2018.016.02.05
Arya Krisna Pramudya , Achmad Sudiro , Sunaryo Sunaryo
pp. 224 – 233
Abstract : 6135
PDF : 63

Pengaruh Dimensi Brand Equity (Ekuitas Merek) terhadap Keputusan Pembelian Kartu Telepon Selular Telkomsel di Kota Malang

Nur Ida Iriani
pp.481-490
Abstract : 5561
PDF : 6

Mediasi Ekuitas Merek dalam Pengaruh Strtgi Customer Relationship Marketing terhadap Loyalitas Nasabah (Studi pada Bank BNI dan BCA di Jawa Timur)

Sri Setyo Iriani
Abstract : 406
PDF : 0

Pengaruh Persepsi Iklan, Kesadaran Merek, Citra Merek terhadap Sikap pada Merek dan Keputusan Pembelian (Studi pada Produk Pestisida Merek Sidamethrin 50 EC)

Rahma Tiara Hakim , Christin Susilowati
pp. 537-546
Abstract : 2072
PDF : 18

Guerilla Marketing: Pengaruh Guerilla Advertising terhadap Awareness dan Image Produk bagi Perusahaan

DOI : 10.18202/jam23026332.14.1.04
Ady Putra Pratama
pp. 30-36
Abstract : 2193
PDF : 11
1 - 18 of 18 items