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THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE

DOI : 10.21776/ub.jam.2023.021.1.19
Nina Deskartika Miwa , Ananda Sabil Hussein , Mintarti Rahayu
261-271
Abstract : 807
PDF : 57

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

DOI : 10.21776/ub.jam.2023.021.04.20
Andika Andika , Nadia Nadia , Mohamad Najmudin , Ale Bemby Hasibuan
1134-1152
Abstract : 1902
PDF : 231

EXPERIENTIAL VALUE TOWARD BEHAVIORAL INTENTION OF LOCAL FOOD THROUGH CONSUMER ATTITUDE: INSIGHT FROM GEN Z'S IN JAKARTA

DOI : 10.21776/ub.jam.2023.021.1.13
Miharni Tjokrosaputro
179-190
Abstract : 766
PDF : 68

The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

DOI : 10.21776/ub.jam.2024.022.01.07
Andreas Raditya , Eric Harianto , Faiza Husnayeni Nahar
83-96
Abstract : 1190
PDF : 204

LEADERSHIP ROLE AND EMPLOYEE INTENTION TO STAY: NEW EVIDENCE FROM HEALTHCARE SECTOR IN EMERGING ECONOMIES

DOI : 10.21776/ub.jam.2023.021.1.08
Retno Purwani Setyaningrum , Jamaliah Said , Djoko Soelistya
112-127
Abstract : 834
PDF : 44

CONSUMER BEHAVIOR OF INTEREST AND USE OF CLOUD COMPUTING TECHNOLOGY AS SUPPORT TO BUSINESS ACTIVITIES

DOI : 10.21776/ub.jam.2018.016.01.05
Fitri Purnamasari , Imam Subekti , Aulia Fuad Rahman
pp. 35 – 44
Abstract : 1110
PDF : 2

IS CULTURAL BACKGROUND MODERATING THE DESTINATION PERSONALITY AND SELF IMAGE CONGRUITY RELATIONSHIP OF BEHAVIORAL INTENTION?

DOI : 10.21776/ub.jam.2020.018.02.16
Ika Barokah Suryaningsih , Kristian Suhartadi Widi Nugraha , Reza May Anggita
353-362
Abstract : 886
PDF : 13

Intensi Berwirausaha Pada Mahasiswa Baru

Mintarti Rahayu , Lily Hendrasti Novadjaja , Nur Khusniyah Indrawati
pp.329-339
Abstract : 430
PDF : 1

TECHNOLOGY ACCEPTANCE MODEL (TAM) FOR PHARMACEUTICAL MARKETING EXECUTIVES: VALIDATION AND IMPLICATIONS FOR HUMAN RESOURCE MANAGEMENT

DOI : 10.21776/ub.jam.2023.021.04.02
Theophilus Ehidiamen OAMEN
876-891
Abstract : 973
PDF : 79

Beyond UTAUT: Integrating Digital Literacy and Voluntariness of Use to Understand Cashless Payment Behavior

DOI : 10.21776/ub.jam.2025.023.1.20
Damayanti Kurnia Asri , Jani Tamtomo , Muhammad Kafa Billah , Evi Rinawati Simanjuntak
340-364
Abstract : 114
PDF : 14
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