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1 - 15 of 15 items

DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA

DOI : 10.21776/ub.jam.2018.016.03.01
Aisyah Nur Afifah , Mukhamad Najib , Ma'mun Sarma , yee choy leong
pp. 377 – 386
Abstract : 7760
PDF : 70

DETERMINATION OF KEY PERFORMANCE INDICATOR WITH BALANCED SCORECARD APPROACH IN PUBLIC SECTOR

DOI : 10.21776/ub.jam.2017.015.02.13
Suryo Hidayat , M. Syamsul Maarif , Mukhamad Najib
pp. 290 - 300
Abstract : 1969
PDF : 5

THE EFFECT OF MOTIVATION AND COMPETENCE ON EMPLOYEE PERFORMANCE IN SATELLITE TECHNOLOGY CENTER - NATIONAL INSTITUTE AERONAUTICS AND SPACE

DOI : 10.21776/ub.jam.2017.015.02.06
Sujiati Sujiati , M. Syamsul Ma’arif , Mukhamad Najib
pp. 229 - 237
Abstract : 4236
PDF : 3

ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19

DOI : 10.21776/ub.jam.2021.019.02.03
Syahrizal Maulana , Mukhamad Najib , Ma’mun Sarma
257 – 271
Abstract : 3090
PDF : 37

THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION

DOI : 10.21776/ub.jam.2019.017.04.09
Arum Nurhandayani , Rizal Syarief , Mukhamad Najib
650-661
Abstract : 47793
PDF : 694

CONCEPTUALIZATION AND MEASUREMENT OF RELATIONSHIP VALUE: PRINCIPAL-RETAILER CONTEXT

DOI : 10.21776/ub.jam.2019.017.02.09
Prita Prasetya , Mukhamad Najib , Agus W. Soehadi , Setiadi Djohar
261 – 274
Abstract : 605
PDF : 0

DETERMINANTS OF INTEREST IN USING TRAVEL VLOGS ON YOUTUBE AS A REFERENCE FOR TRAVELING

DOI : 10.21776/ub.jam.2020.018.04.02
Dore Rhendy Mamori , Mukhamad Najib , Agus Maulana
622 - 631
Abstract : 2278
PDF : 47

THE EFFECT OF FIRM CHARACTERISTICS AND COLLABORATION EXPERIENCE ON THE RELATIONSHIP BETWEEN DECISION-MAKERS BEHAVIORAL PREFERENCES AND UNIVERSITY’S INNOVATIONS ADOPTION

DOI : 10.21776/ub.jam.2020.018.03.07
Yahya Agung Kuntadi , Ujang Sumarwan , Mukhamad Najib , Siti Jahroh
475 - 485
Abstract : 453
PDF : 0

VALUATION OF SERVICE QUALITY AND INNOVATION OF BOGOR CITY PUBLIC SERVICE MALL

DOI : 10.21776/ub.jam.2021.019.01.05
Angga Alan Surawijaya , Pudji Muljono , Mukhamad Najib
44 – 54
Abstract : 424
PDF : 4

READER’S MOTIVATION AND BEHAVIOR TOWARD LECTURER’S DECISION IN CONSUMING MEDIA

DOI : 10.21776/ub.jam.2017.015.03.05
Annestie Ariani , Ma’mun Sarma , Mukhamad Najib
pp. 399 – 410
Abstract : 568
PDF : 0

The Influence of Social Media in Brand Awareness, Word of Mouth, Intention and Donation Decisionat Rumah Zakat

DOI : 10.18202/jam23026332.14.4.02
Dedi Mulyono , Muhammad Syamsun , Mukhamad Najib
pp. 619-628
Abstract : 1736
PDF : 15

CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD

DOI : 10.21776/ub.jam.2019.017.03.04
edwin agung pratomo , Mukhamad Najib , Heti Mulyati
408 - 415
Abstract : 2894
PDF : 6

Pengaruh Kualitas Pelayanan dan Biaya terhadap Kepuasan dan Loyalitas Pasien RSUD Kota Bogor

DOI : 10.18202/jam23026332.14.3.04
Adityawarman Adil , Muhammad Syamsun , Mukhamad Najib
pp. 432-441
Abstract : 4760
PDF : 15

Analisis Preferensi Konsumen terhadap Atribut Yogurt Drink (Studi Kasus Kota Bogor Jawa Barat)

DOI : 10.18202/jam23026332.14.1.19
Tika Cahyanti , Mukhamad Najib
pp. 176-183
Abstract : 2793
PDF : 56

DEVELOPMENT OF AISAS MODEL TO SEE THE EFFECT OF TOURISM DESTINATION IN SOCIAL MEDIA

DOI : 10.21776/ub.jam.2019.017.01.15
Muhamad Syahid Abdurrahim , Mukhamad Najib , Setiadi Djohar
133 – 143
Abstract : 6019
PDF : 78
1 - 15 of 15 items