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The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator

DOI : 10.21776/ub.jam.2024.022.01.20
Kalimasada Kalimasada , Ainur Rofiq , Mugiono Mugiono
267-279
Abstract : 587
PDF : 67

THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST

DOI : 10.21776/ub.jam.2022.020.01.12
Ilham Agung Kurniawan , Mugiono Mugiono , Risna Wijayanti
117-127
Abstract : 4909
PDF : 121

THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES

DOI : 10.21776/ub.jam.2018.016.04.05
Sulva Widya Sari , Sunaryo Sunaryo , Mugiono Mugiono
pp. 593 – 604
Abstract : 7261
PDF : 26

COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY

DOI : 10.21776/ub.jam.2021.019.02.17
Raiza Nora Dahana , Nur Khusniyah Indrawati , Mugiono Mugiono
413 – 423
Abstract : 2188
PDF : 22

UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS

DOI : 10.21776/ub.jam.2021.019.01.15
Nova Andriani , Mugiono Mugiono , Mintarti Rahayu
166 – 174
Abstract : 2532
PDF : 41

Strategi Memasuki Pasar China (Studi Perdagangan Internasional Provinsi Jawa Timur)

Mugiono -
pp. 71-84
Abstract : 5645
PDF : 41
1 - 6 of 6 items