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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

DOI : 10.21776/ub.jam.2024.022.01.07
Andreas Raditya , Eric Harianto , Faiza Husnayeni Nahar
83-96
Abstract : 1011
PDF : 74

THE RELATIONSHIP BETWEEN AUTONOMY, WORKLOAD, AND WORK-LIFE BALANCE TO JOB PERFORMANCE OF FEMALE LECTURERS AT PRIVATE UNIVERSITIES DURING PANDEMIC COVID -19

DOI : 10.21776/ub.jam.2022.020.03.02
Yohana F. Cahya Palupi Meilani , Innocentius Bernarto , Faiza Husnayeni Nahar
477 – 487
Abstract : 976
PDF : 22

DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE?

DOI : 10.21776/ub.jam.2022.020.04.03
Tommy C. Efrata , Wirawan E. D. Radianto , Faiza Husnayeni Nahar
782-795
Abstract : 633
PDF : 5

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

DOI : 10.21776/ub.jam.2024.022.02.08
Leonard Junio Wibisono , Gladys Greselda Gosal , Teofilus Teofilus , Junko Alessandro Effendy , Sabar Sabar , Muhammad Azizurrohman
397–413
Abstract : 504
PDF : 80

ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC

DOI : 10.21776/ub.jam.2023.021.02.20
Fabiola Leoparjo , Eric Harianto , Riduan Mas’ud , Gunawan Bata Ilyas , Yulia Nur Hasanah
534 - 552
Abstract : 791
PDF : 53

Management Behavior: The Role of Financial Literacy and Financial Knowledge of MSME Actors

DOI : 10.21776/ub.jam.2024.022.03.20
Selvi Selvi , Abd. Rahman Pakaya , Faiza Husnayeni Nahar
909-919
Abstract : 210
PDF : 36
1 - 6 of 6 items