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The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

DOI : 10.21776/ub.jam.2024.022.01.04
Yoseva Maria Pujirahayu Sumaji , Thomas Stefanus Kaihatu , Verrell Sutanto , Fabio Ricardo Toreh , Dewi Mustikasari Immanuel , Muhammad Azizurrohman
46-61
Abstract : 758
PDF : 64

THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM

DOI : 10.21776/ub.jam.2022.020.04.08
Dewi Mustikasari Immanuel , Yosef Peter
848-864
Abstract : 3790
PDF : 43

THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR

DOI : 10.21776/ub.jam.2021.019.04.06
Dewi Mustikasari Immanuel , Alexandria Bianda H. S.
766 – 781
Abstract : 8238
PDF : 364

PRICE PERCEPTION: EFFECT OF COUPON PRONENESS AND SALE PRONENESS ON CONSUMER IMPULSE BUYING

DOI : 10.21776/ub.jam.2018.016.01.07
Dewi Mustikasari Immanuel , Carolina Novi Mustikarini
pp. 51 – 60
Abstract : 2112
PDF : 6

The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation

DOI : 10.21776/ub.jam.2024.022.04.07
Putri Ayu Kasuma , Dewi Mustikasari Immanuel , Yuli Kartika Dewi
1015-1037
Abstract : 577
PDF : 248
1 - 5 of 5 items