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THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK

DOI : 10.21776/ub.jam.2018.016.03.14
Rr. Fradiani Eka Yudiarti , Astrid Puspaningrum
pp. 494 – 502
Abstract : 2929
PDF : 24

MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS

DOI : 10.21776/ub.jam.2020.018.04.20
Astrid Puspaningrum
825 - 833
Abstract : 2503
PDF : 24

COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION

DOI : 10.21776/ub.jam.2022.020.03.09
Chintata Ardisa , Fatchur Rohman , Astrid Puspaningrum
563 – 577
Abstract : 1885
PDF : 89

IMPULSIVE REACTION MEDIATES SITUATIONAL FACTORS ON IMPULSE BUYING DECISION OF FOOD PRODUCTS IN SUPERMARKETS IN MALANG CITY

DOI : 10.21776/ub.jam.2017.015.03.09
Astrid Puspaningrum
pp. 444 – 453
Abstract : 770
PDF : 3

THE EFFECT OF SELF-CONGRUITY AND CELEBRITY ENDORSEMENT ON BRAND LOYALTY WITH BRAND ATTITUDE AS A MEDIATION VARIABLES

DOI : 10.21776/ub.jam.2021.019.01.14
Kardina Yudha Parwati , Fatchur Rohman , Astrid Puspaningrum
156 – 165
Abstract : 2843
PDF : 29

THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY

DOI : 10.21776/ub.jam.2020.018.01.14
Astrid Puspaningrum
142 - 151
Abstract : 1235
PDF : 11

DETERMINAN BRAND LOYALTY

DOI : 10.21776/ub.jam.2018.016.02.20
Astrid Puspaningrum
pp. 370 – 376
Abstract : 776
PDF : 3

THE RELATIONSHIP BETWEEN ORGANIZATIONAL JUSTICE AND JOB INVOLVEMENT ON NURSE’S ORGANIZATIONAL CITIZENSHIP BEHAVIOR (EXAMINING THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT)

DOI : 10.21776/ub.jam.2020.018.02.01
Umiriyana Umiriyana , Luthfi Basith Eko Cahyono , Armanu Armanu , Astrid Puspaningrum
211 - 218
Abstract : 1169
PDF : 8

FACTORS AFFECTING THE DEVELOPMENT OF SMALL AND MEDIUM INDUSTRY BUSINESS IN MALANG CITY

DOI : 10.21776/ub.jam.2019.017.02.16
Astrid Puspaningrum
328 – 335
Abstract : 809
PDF : 1
1 - 9 of 9 items