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HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST

DOI : 10.21776/ub.jam.2022.020.01.10
Ati Mustikasari , Abdurrahman Rahim Thaha , Astri Wulandari
98-108
Abstract : 875
PDF : 30

M-WALLET TECHNOLOGY: PERCEPTION AND SATISFACTION OF USERS ON USAGE INTENSITY

DOI : 10.21776/ub.jam.2020.018.04.05
Astri Wulandari , Bethani Suryawardani , Dandy Marcelino
656-666
Abstract : 1230
PDF : 19

ADVERTISEMENT EFFECTIVITY: VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASING DECISION AND ITS IMPACT ON CUSTOMER SATISFACTION

DOI : 10.21776/ub.jam.2019.017.04.16
Astri Wulandari , Bethani Suryawardani
719-728
Abstract : 1844
PDF : 65
1 - 3 of 3 items