Author Details

Sunaryo, Sunaryo, Faculty of Economics and Business Universitas Brawijaya, Indonesia

  • Vol 16, No 2 (2018) - Articles
    THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE
    Abstract  PDF
  • Vol 16, No 3 (2018) - Articles
    THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION
    Abstract  PDF
  • Vol 16, No 4 (2018) - Articles
    THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES
    Abstract  PDF