Puspaningrum A. THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY. Jurnal Aplikasi Manajemen [Internet]. 2020 Feb. 29 [cited 2025 Apr. 27];18(1):142-51. Available from: https://jurnaljam.ub.ac.id/index.php/jam/article/view/1663