Raditya, Andreas, Eric Harianto, and Faiza Husnayeni Nahar. “The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness”. Jurnal Aplikasi Manajemen 22, no. 1 (March 31, 2024): 83–96. Accessed April 28, 2025. https://jurnaljam.ub.ac.id/index.php/jam/article/view/8263.