Andarini, Effly Juvita, and Yeshika Alversia. “EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY”. Jurnal Aplikasi Manajemen 21, no. 3 (September 1, 2023): 842–862. Accessed April 21, 2025. https://jurnaljam.ub.ac.id/index.php/jam/article/view/7234.