[1]
E. J. Andarini and Y. Alversia, “EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY”, Jurnal Aplikasi Manajemen, vol. 21, no. 3, pp. 842–862, Sep. 2023, doi: 10.21776/ub.jam.2023.021.03.20.