ANDARINI, Effly Juvita; ALVERSIA, Yeshika. EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY. Jurnal Aplikasi Manajemen, Malang, Indonesia, v. 21, n. 3, p. 842–862, 2023. DOI: 10.21776/ub.jam.2023.021.03.20. Disponível em: https://jurnaljam.ub.ac.id/index.php/jam/article/view/7234. Acesso em: 28 apr. 2025.