(1)
Raditya, A.; Harianto, E.; Nahar, F. H. The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness. Jurnal Aplikasi Manajemen 2024, 22 (1), 83-96. https://doi.org/10.21776/ub.jam.2024.022.01.07.