Immanuel, D.M. and Mustikarini, C.N. 2018. PRICE PERCEPTION: EFFECT OF COUPON PRONENESS AND SALE PRONENESS ON CONSUMER IMPULSE BUYING. Jurnal Aplikasi Manajemen. 16, 1 (Mar. 2018), pp. 51 – 60. DOI:https://doi.org/10.21776/ub.jam.2018.016.01.07.