Yoseva Maria Pujirahayu Sumaji
School of Business & Management, Ciputra University, Indonesia
Indonesia
Thomas Stefanus Kaihatu
School of Business & Management, Ciputra University, Indonesia
Indonesia
Verrell Sutanto
School of Business & Management, Ciputra University, Indonesia
Indonesia
Fabio Ricardo Toreh
School of Business & Management, Ciputra University, Indonesia
Indonesia
Dewi Mustikasari Immanuel
School of Business & Management, Ciputra University, Indonesia
Indonesia
Muhammad Azizurrohman
Southern Taiwan University of Science and Technology, Taiwan
Taiwan, Province of China
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory