Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement

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Nur Fitriayu Mandasari
Department of Management, Faculty of Economics, Universitas Sulawesi Barat, Indonesia
Indonesia

Muhammad Ashdaq
Department of Digital Business, Faculty of Business and Economics, Universitas Negeri Makassar, Indonesia
Indonesia

Enny Radjab
Ujung Pandang State Polytechnic, Indonesia
Indonesia

Muhammad Nadir
Universitas Al Asyariah Mandar, Indonesia
Indonesia

Listiana Sri Mulatsih
Universitas Bung Hatta, Indonesia
Indonesia

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