ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION

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Husin Husin
Universitas Halu Oleo Kendari
Indonesia

Adya Hermawati
Universitas Widyagama
Indonesia

Yuli Purbaningsih
Universitas Sembilanbelas November Kolaka
Indonesia

Susriyanti Susriyanti
Universitas Putra Indonesia YPTK Padang
Indonesia

Sylvia Fettry
Universitas Katolik Parahyangan
Indonesia

Shujahat Ali
Mirpur University of Science and Technology
Pakistan

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