Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya)
Vol. 11 No. 2 (2013)
Articles
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association, organization should improve the company’s brand image through accessible media such as the internet, radio, and television. Companies need to conduct event marketing activities, such as directional
activities and products trial on the field for mutual exchange of ideas and information to the fellow users; thus it will be able to create emotional bonds with brands. In addition, it needs to conduct an analysis on the map of competitors’ strength related to the promotional activities maps undertaken.
Keywords: awareness, associations, preferences and brand loyalty
Purwanto, E., Hadiwidjojo, D. and Ratnawati, K. (2013) “Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya)”, Jurnal Aplikasi Manajemen, 11(2), pp. pp. 186–196. Available at: https://jurnaljam.ub.ac.id/index.php/jam/article/view/560 (Accessed: 19 June 2025).
How to Cite
Purwanto, E., Hadiwidjojo, D. and Ratnawati, K. (2013) “Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya)”, Jurnal Aplikasi Manajemen, 11(2), pp. pp. 186–196. Available at: https://jurnaljam.ub.ac.id/index.php/jam/article/view/560 (Accessed: 19 June 2025).