Perceived Behavioral Control merupakan Faktor Dominan yang Mempengaruhi Minat Menggunakan Layanan Medical Check Up

Abstract

Abstract: This study aimed to know which factor that mostly influenced intention of using Adi Husada
Undaan Wetan Hospital’s own medical check up services. The study design was observational analitic
survey using cross sectional study. The respondents were 64 outpatient visitors. Sampling method used
purposive sampling. Data was analyzed by using multiple linier regression analysis. The study results
indicated that the biggest antecedent contribution to the intention was given by perceived behavioral
control among attitude and subjective norm.
Keywords: attitude, subjective norm, perceived behavioral control, intention