Pengaruh Strategi Generik terhadap Kinerja Perusahaan (Studi pada Bank Umum)

Daly Rustamblin, Armanu Thoyib, Djumilah Zain

Abstract


Abstract: The purpose of this study is to examine the relationship between competitive strategy and
organisational performance and to determine the applicability of Porter’s generic strategies in explaining
its different effects to the organisational performance. There are three independent variables analyzed in
this study: differentiation strategy, cost leadership and integrated strategy, while the dependent variable is
the performance of the organization which is a subjective measure of objective’s fulfillment and relative
competitive performance. The data has been collected then analyzed using linear multiple regression
analysis. The results of this study indicates that the application of a generic strategy has an important
influence on the bank’s performance, while the selection of differentiation strategy has a better impact on
the bank’s performance in comparison with the cost leadership and integrated strategies.
Keywords: generic strategy, differentiation, organizational performance, banking, linear multiple regression

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