EXPERIENTIAL VALUE TOWARD BEHAVIORAL INTENTION OF LOCAL FOOD THROUGH CONSUMER ATTITUDE: INSIGHT FROM GEN Z'S IN JAKARTA

Miharni Tjokrosaputro

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Miharni Tjokrosaputro
Universitas Tarumanagara, Jakarta
Indonesia

Dr. Miharni Tjokrosaputro, SE., MM started her study in FEB Satya Wacana Christian University, Salatiga, in 1987. After graduating in 1991, she worked in the banking field for approximately nine years while doing her Master’s degree at MM Tarumanagara University in 1994. In 2000, she pursued the academic world as a lecturer in FEB Universitas Tarumanagara (Untar). She started her Doctorate in marketing management at Universitas Indonesia in 2010 and finished her study in 2014.

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