UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM

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Yudi Sutarso
http://www.perbanas.ac.id/
Faculty of Economic and Business, Universitas Hayam Wuruk Perbanas, Indonesia
Indonesia

Yudi Sutarso

Larasati Ayu Sekarsari
Faculty of Economic and Business, Universitas Hayam Wuruk Perbanas, Indonesia
Indonesia

Aniek Maschudah Ilfitiah
Faculty of Economic and Business, Universitas Hayam Wuruk Perbanas, Indonesia
Indonesia

Laila Saleh Martha
Faculty of Economic and Business, Universitas Hayam Wuruk Perbanas, Indonesia
Indonesia

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