IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

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Kania Oktaviana Winarno
Management Business Telecommunication and Informatics (MBTI), Telkom University, Indonesia
Indonesia

Management Business Telecommunication and Informatics

Indrawati Indrawati
Management Business Telecommunication and Informatics (MBTI), Telkom University, Indonesia
Indonesia

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