COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY

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Raiza Nora Dahana
Faculty of Economics and Business Universitas Brawijaya, Indonesia
Indonesia

Nur Khusniyah Indrawati
Faculty of Economics and Business Universitas Brawijaya, Indonesia
Indonesia

Mugiono Mugiono
Faculty of Economics and Business Universitas Brawijaya, Indonesia
Indonesia

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