INNOVATION PROCESSES IN NEW PRODUCT DEVELOPMENT: MODELS FOR CREATIVE INDUSTRY IN INDONESIA

Tommy Christian Efrata, Wirawan E. D Radianto, Maria A. E. Marlina, Shinta K. Dewi

Abstract


The growth of service companies in the scope of the creative industries has grown a lot in this decade. However, not much research has explored the innovation pro- cess that is key to business sustainability. This study builds the model of the innovation process performed by selected service companies within the creative industry. It investigates some processes of new product development (NPD) of service products of the firms. An interview was conducted on the companies’ owners or directors with sufficient knowledge of the innovation process implemented in each company. Data were processed using a qualitative method approach with the help of the NVIVO program. The outcome revealed similarities in the innovation process of NPD among companies, specifically in the stages of identifying problems and opportunities, generating and processing ideas, market predictions, business analysis, visualization, and execution, representing the model in service companies. This research outcome would benefit business practitioners and scholars to better comprehend the NPD process in service companies within the creative industries.

Keywords


Innovation Process; New Product Development; Creative Industry; Industrial Innovation Process; Service Company

Full Text:

PDF

References


Chandra, G. and Haryadi, B. 2016. Proses Inovasi Produk pada PT Mekar Usaha Nasional. AGORA Vol. 4, No. 2.

Cooper, R. G. 2008. Perspective: The Stage Gate® idea to launch process—Update, what’s new, and NexGen systems. Journal of Product Innovation Management, 25(3), 213-232.

Cornell University, INSEAD, and WIPO. 2017. The Global Innovation Index 2017: Innovation Feeding the World, Ithaca, Fontainebleau, and Geneva.

Eich, D. J. 2014. Innovation Step by Step: How to Create and Develop Ideas for Your Challenge. Createspace Independent Pub.

Harefa, A. and Siadari, E. E. 2013. The Ciputra Way. Jakarta: PT Elex Media Komputindo.

Istifadah, N. and Tjaraka, H. 2017. Kreativitas dan Inovasi pada Industri Kreatif untuk Meningkatkan Daya Saing dan Kesinambungan Pertumbuhan Ekonomi. In Proceeding: Conference on Management and Behavioral Studies Universitas Tarumanagara, pp. 89-99, ISSN 2541-3406.

Kok, R. A. and Biemans, W. G. 2009. Creating a marketoriented product innovation process: a contingency approach. Technovation, 29(8), 517-526.

Ottenbacher, M. C. and Harrington, R. J. 2009. The Product Innovation Process of Quick-Service Restaurant Chains. International Journal of Contemporary Hospitality Management, Vol. 21 No. 5, pp. 523541.

Safsten, K., Johansson, G., Lakemond, N., and Magnusson, T. 2014. Interface Challenges and Managerial Issues in The Industrial Innovation Process. Journal of Manufacturing Technology Management, 218-239.

Salerno, M. S., de Vasconcelos Gomes, L. A., da Silva, D. O., Bagno, R. B., and Freitas, S. L. T. U. 2015. Innovation processes: Which process for which project?. Technovation, 35, 59-70.

Sunarto, S. B. and Arifin, S. 2014. Inovator Pendobrak Perubahan. Jakarta: PT Elex Media Komputindo.

Utterback, J. M. 1971. The process of technological innovation within the firm. Academy of Management Journal, 14(1), 75-88.




DOI: http://dx.doi.org/10.21776/ub.jam.2020.018.03.08

Refbacks

  • There are currently no refbacks.