THE EFFECT OF FIRM CHARACTERISTICS AND COLLABORATION EXPERIENCE ON THE RELATIONSHIP BETWEEN DECISION-MAKERS BEHAVIORAL PREFERENCES AND UNIVERSITY’S INNOVATIONS ADOPTION

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Yahya Agung Kuntadi
School of Business, IPB University, Bogor
Indonesia

Ujang Sumarwan
Departement of Family and Consumer Science, IPB University, Bogor
Indonesia

Mukhamad Najib
Departement of Management, IPB University, Bogor
Indonesia

Siti Jahroh
School of Business, IPB University, Bogor
Indonesia

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