IDENTIFICATION OF INNOVATION PROCESS ON NEW PRODUCT DEVELOPMENT IN SMALL AND MEDIUM ENTERPRISES

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Tommy C. Efrata
School of Management and Business, Universitas Ciputra Surabaya, Indonesia
Indonesia

Wirawan E.D Radianto
School of Management and Business, Universitas Ciputra Surabaya, Indonesia
Indonesia

Maria A. E. Marlina
School of Management and Business, Universitas Ciputra Surabaya, Indonesia
Indonesia

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