THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION

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Deandra Vidyanata
Universitas Ciputra
Indonesia

Sunaryo Sunaryo
Faculty of Economics and Business Universitas Brawijaya
Indonesia

Djumilah Hadiwidjojo
Faculty of Economics and Business Universitas Brawijaya
Indonesia

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