READER’S MOTIVATION AND BEHAVIOR TOWARD LECTURER’S DECISION IN CONSUMING MEDIA

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Annestie Ariani
Postgraduate Program in Management, Bogor Agricultural University
Indonesia

Ma’mun Sarma
Department of Management, Faculty of Economics and Management, Bogor Agricultural University
Indonesia

Mukhamad Najib
Department of Management, Faculty of Economics and Management, Bogor Agricultural University
Indonesia

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