Perubahan Strategi Pemasaran Perguruan Tinggi Swasta (Studi kebijakan di Universitas Prof Dr. Hazairin Bengkulu)

Syaiful Anwar

Abstract


The purpose of this research is to study the capacity of Prof. Dr. Hazairin Universityin improving health of the organization and changes of marketing strategic. The data consist of the policy effective in Prof. Dr. Hazairin University from 2010 to 2015. Analysis tool used is the SWOT analysis by calculating the strengths, weaknesses, opportunities and threats.This study showed the functioning of market segmentation strategy, targeting strategy, positioning strategy, differentiation, focus and efficiency as element the competitive power of Prof. Dr. Hazairin University. This confirms the importance of applying a total quality management system for enhanced health of the organization a higher educational institution.  


Keywords


marketing strategic and higher education

Full Text:

PDF

References


Anonimus. 2005. DIRJEN DIKTI, Kebijakan Baru Pengembangan Pendidikan Tinggi.

Anonimus. 2006, Universiatas Prof. Dr. Hazairin, RENSTRA-RENOP, Bengalau. Anonimus. 2007. Badan Akreditasi Nasional Perguruan Tinggi, DEPDIKNAS, Jakarta.

Allen, Mark. (ed). 2002. The Corporate University Handbooks: Designing, Managing, and Growing a sucessful Program. NewYork: Amacom.

Bargh, Catherine, et al. 1996. Coverning University : Changing the culture. Buckingham: SRHE, and Open University.

Buchari Alma. 2004, Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.

Jarvis, Peter. 2001.Universities and Corporate Universities, London, Kogan Page Limited.

______. 2000, University Leadership: The Role of chief Executive. Buckingham: SRHE, and Open University.

Dun, W.N. 1994, Public Policy Analysis: an Introduction. NJ, Printice-Hall.

John, M., Bryson. 2004 Strategic Planning for Public and Nonprofit Ortganization: A Duide to Strenghening and Sustaining Organizational Achievment, John Wley & Sons.

Kotler, Philip. 2000, Marketing Management, Printice-Hall, Inc, New Jersey, USA.

M. Rosul Asmawi. “Strategi Meningkatkan Lulusan Bermutu di Perguruan Tinggi, Jurnal MAKARA SOSIAL HUMANIORA,Vol 9 No 2 Desember 2005, hal 66-71.

Porter, E Michael. 1980. Competitive Strategy: Techniques for Analiyzing Industries and Competitors, The Free Press, Macmillan. NY.

R. Eko Indrajit, dan R. Djokopranoto. 2006. Manajemen Perguruan Tinggi Moderen. Yogyakarta: Andi Offset.

Thomas L. Wheelen, and J. David Hunger. 2002 Strategic Management and Business Policy, 8th edition, Prentice Hall.

Sallis, E. 1993. Total Quality Management in Education. London: Pheladelphia.

Scott, Peter, (ed). 2000 Higher Education Re-Formed. London: Falmer Press.

Slaught, Sheila, and Larry, L. Leslie. 1997. Academic Capitalism: Politics, policies, and Entreupeurnerial University. Boltimore: The John Hokins University Press.

Shattock, Michael, 2004, Managing Successful Universities. Open University Press, McGraw, Hill.USA.

Sofyan. ”Strategi Peningkatan Mutu Pendidikan di Perguruan Tinggi” Jurnal Hunafa Vol 3.No 3 September 2006 hal 319-326.

Soedijarto. 2008. Landasan dan Arah Pendidikan Nasional Kita, PT. Kompas Media Nusantara, Cetakan pertama.

Tilaar, H.A.R. 2000. Paradigma Baru Pendidikan Nasional. Jakarta: PT Rinike Cipta.

Warner, David and David Palfreyman (ed). 1996. Higher Education Management: The Key Element. Buckingham, SRHE and Open University Press.


Refbacks

  • There are currently no refbacks.