Evaluasi Program ‘Green Act’ sebagai Tanggung Jawab Sosial PT Pertamina (Persero)

Annisa Dieni Lestari, Aji Hermawan, Kirbrandoko Kirbrandoko

Abstract


Environment conditions in Indonesia is degraded due to the operations of PT
Pertamina (Persero) which runs their corporate social responsibility on environmental field aspects as a form of corporate responsibility towards the environment and the community. An education program of environmental empowering that has been running is ‘Green Act’. The program was intended for 12 high schools (period I in 2010) and 19 high schools (period II 2011/2012). The purpose of this study is to evaluate that program. This study took place at two high schools in Jakarta and Bekasi cities. The study was started from October 2013 to March 2014. The method used was the analysis of the Input-Process-Impact and Participatory CSR analysis. The evaluation shows that the implementation of ‘Green Act’ program is categorised as successfull after going through the process of planning, implementation, monitoring, and evaluation, which involved the participation of stakeholders and the role of the facilitator.


Keywords


corporate social responsibility; empowering; environment; high school; participatory

Full Text:

PDF

References


Ambadar, J. 2008. CSR dalam Praktik di Indonesia. Jakarta: Elex Media Komputindo. 153 hlm.

Jenkins, H. 2004. Corporate social responsibility and the mining industry: conflicts and constructs. Corporate Social Responsibility and Environmental Management Journal. 11(1):23–34.

Chiara, A.D., dan Spena, T.R. 2011. CSR strategy in multinational firms: focus on human resources, suppliers and community. Global Responsibility Journal. 2(1):60–74.

Tanaya, J. 2004. Tanggung Jawab Sosial Korporasi. Yogyakarta: Business Watch Indonesia.

Ekawati, T.J. 2011. Strategi Corporate Social Responsibility Berdasarkan Resources Based Theory Studi Kasus: Djarum Foundation. Tesis, Fakultas Ekonomi Program Studi Magister Manajemen. Jakarta: Universitas Indonesia.

Porter, M.E., dan Kramer, M.R. 2006. Strategy and Society: The link between competitive advantage and corporate social responsibility. Journal of Harvard Business Review. 12:78–90.

Hidayati, N.D. Pattern of corporate social responsibility programs: a case study. Social Responsibility Journal. 7(1):104–117.

Yakovleva, N. dan Vazquez-Brust, D. 2012. Stakeholder perspectives on CSR of mining MNC’s in Argentina. Journal of Business Ethics. 106:191–211.

Gao, Y. 2009. CSR in an emerging country: a content analysis of CSR reports of listed companies. Baltic Journal of Management. 6(2):263–291.

Laporan Tahunan Pertamina. 2013.

Elkington, J. 1997. Cannibals with Forks: Triple Bottom Line of 21st Century Business. Oxford (UK) : Capstone Publishing Ltd.

Sumaryo. 2009. Implementasi Tanggung Jawab Sosial Perusahaan (Corporate Social Responsibility) dalam Pemberdayaan dan Peningkatan Kesejahteraan Masyarakat: Kasus di Provinsi Lampung. Disertasi, Sekolah Pascasarjana Program Studi Ilmu Penyuluhan Pembangunan. Bogor: Institut Pertanian Bogor.

Sukada, S., dkk. 2007. Membumikan Bisnis Berkelanjutan: Memahami Konsep dan Praktik Tanggung Jawab Sosial Perusahaan. Jakarta: Indonesia Business Link. 190 hlm.

Sumodiningrat, G. 1999. Pemberdayaan Masyarakat. Jakarta: PT Gramedia Pustaka Utama. 334 hlm.

Situmeang, IVO. 2012. Komunikasi Organisasi Melalui Kegiatan Tanggung Jawab Sosial Perusahaan (Kasus PT Pertamina Refinery Unit VI Balongan). Disertasi, Sekolah Pascasarjana Program Studi Ilmu Komunikasi Pembangunan Pertanian dan Perdesaan. Bogor: Institut Pertanian Bogor.

Arnstein, S. 1969. A leader of citizen participation. Journal of American Institute of Planner. 4(1):216–224.

William. 2012. Pengaruh Pengungkapan Corporate Social Responsibility Berdasarkan Pedoman Global Reporting Initiative terhadap Nilai Perusahaan. Tesis, Fakultas Ekonomi Program Studi Magister Manajemen. Jakarta: Universitas Indonesia.




DOI: http://dx.doi.org/10.18202/jam23026332.14.1.08

Refbacks

  • There are currently no refbacks.